Um espaço para partilha de ideias relacionadas com as práticas artísticas
e os seus efeitos terapêuticos, com destaque para a vertente musical

sábado, 9 de junho de 2012

When words fail, art transforms

An advertising campaign that brings awareness to the growing number of Americans diagnosed with Alzheimer’s and Dementia. The campaigns focuses on how art therapy can improve the overall quality of patients diagnosed with the disease.


"When words fail, art transforms."

It is based on the head is how Alzheimer’s changes the way patients think, the heart represents emotions, and the eye is how their perception of the world changes.



Info at Behance

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